Shopping Mall Alexandrium is the largest shopping center in Rotterdam. The area includes a Shopping Center, Megastores and a Woonmall. The LED screens of blowUP media are located in the Shopping Center, where there are more than 140 stores offering a range of fashion, beauty, lifestyle food and sports. The Shopping Center attracts more than 8 million visitors every year. The shopping center is easily accessible by car and public transport. It is located on the A20 motorway and close to the Prince Alexander train, bus and metro station, which is the third most visited public transport station in the Netherlands and has 17,000 visitors a day.