This non-skippable site is situated in the middle of the famous Rue Belliard. Due to this unique location, this banner generates an important number of contacts. The principal road runs through central and eastern Brussels which is famous due to the presence of several notable governmental buildings. Positioned in the business district of the city, this banner is visible to the members and visitors of the European parliament, many corporate executives, politicians, lobbyists and professionals commuting and working in the area. Many tourists visit this area to see the European Quarter. The area is home to a wide variety of offices. Therefore the streets are always busy with the hustle and bustle of corporate businessmen.