A unique shaped eyecatcher of almost 60m2 is installed on the beautifully scaly wavy roof in the Stijlkamer area of Hoog Catharijne. This four-sided DOOH art sculpture comes down from the ceiling and has in total six playful twisted elements for extra attention. The Stijlkamer consists out of two levels and hosts various luxury stores like Zara Home, Sacha, Søstrene Grene, Claudia Sträter and Swarovski. The Stijlkamer area forms the connection between the North Mile and South Mile area. These two major axis in Hoog Catharijne run between the Central train station and the old city centre of Utrecht.
The four-sided LED displays allow brands to showcase endless creative DOOH campaigns. Ideal for multi-product advertising. Several other digital screens of blowUP media and brand activation spots are nearby in Hoog Catharijne, for extra awareness and the ultimate brand enforcement.